Leverage the full power of the television medium to its optimum value, by using SureWaves Spot TV Network for your brand’s advertisements and reach out to a vast, diverse, hitherto untapped audience on local cable and regional satellite channels in a cost efficient manner.

Television is the leading advertising medium for a vast number of advertisers in India. With 800+ National and Regional Satellite TV channels and equally large number of Local Cable TV channels, the audiences are highly fragmented and reaching them in a cost effective manner is getting to be extremely difficult. Further, the distinct socio-cultural regions in India make it necessary that advertising be communicated in the right language and in a locally relevant context. Given the huge popularity of local cable and the niche regional satellite channels in India, they offer a huge opportunity for advertisers to deliver highly targeted advertising and at a lower cost. The challenge is to be able to aggregate the inventory of these channels across the country to provide a single window for advertisers to buy inventory and provide accountability.

SureWaves is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information, technology and knowledge tools.  SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to national advertisers to effectively reach out to mass audiences on a market by market basis.

In essence, while the diverse audiences consume the content from the channels of their choice, the power of SureWaves technology for audience aggregation enables advertisers to still reach them irrespective of the channel they have chosen to watch.

SureWaves Spot TV Network effectively solves the industry-level problem of increasing the supply side of business, helping brands increase campaign reach in a hugely fragmented marketplace, with cost effectiveness, being an added plus

We bring together large, untapped audiences on cable and regional satellite channels and help your brand reach out to them through culturally and linguistically nuanced communication. We enable your brand’s advertising to garner a wide reach into multiple demographies, across regional preferences and open up a vast, hitherto untapped audience, in an appealing and cost effective manner. Our robust technology ensures that for the first time in India, there is transparency, accountability, and measurability for advertisers to seamlessly run campaigns on local cable and niche regional satellite channels.

Pick relevant markets that are covered by over 450 local cable and regional satellite channels. Our network reaches the vast expanses of India, covers all 29 states of the country, reaching out to over 90 million households and 470 million plus viewers.

At the heart of the technology is the ‘SureWaves Media Grid’ – A cloud hosted platform that allows access to multiple TV channels, filter them based on geography and genre, check on available inventories, and place standard commercials as well as highly engaging banner ads. SureWaves Media Grid works in conjunction with edge devices called ‘SureWaves MediaStation’ that reside in respective TV channel studios or cable-head ends and perform seamless insertion of ads during scheduled commercial breaks.

SureWaves’ patented technology uses a centralized delivery and scheduling mechanism to air the adverts within the same time bands in multiple TV channels and provides telecast reports in real-time for each of the spots across all channels with time stamps and the ways and means to further analyse the effectiveness of the campaigns. SureWaves Technology goes a step further to allow live viewing of the channels on the SureWaves Spot TV Network and maintains video archival of commercial breaks to enable effective monitoring by 3rd party agencies.

What We do

Leverage the full power of the television medium to its optimum value, by using SureWaves Spot TV Network for your brand’s advertisements and reach out to a vast, diverse, hitherto untapped audience on local cable and regional satellite channels in a cost efficient manner.

Television is the leading advertising medium for a vast number of advertisers in India. With 800+ National and Regional Satellite TV channels and equally large number of Local Cable TV channels, the audiences are highly fragmented and reaching them in a cost effective manner is getting to be extremely difficult. Further, the distinct socio-cultural regions in India make it necessary that advertising be communicated in the right language and in a locally relevant context. Given the huge popularity of local cable and the niche regional satellite channels in India, they offer a huge opportunity for advertisers to deliver highly targeted advertising and at a lower cost. The challenge is to be able to aggregate the inventory of these channels across the country to provide a single window for advertisers to buy inventory and provide accountability.

SureWaves is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information, technology and knowledge tools.  SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to national advertisers to effectively reach out to mass audiences on a market by market basis.

In essence, while the diverse audiences consume the content from the channels of their choice, the power of SureWaves technology for audience aggregation enables advertisers to still reach them irrespective of the channel they have chosen to watch.

How You Benefit

SureWaves Spot TV Network effectively solves the industry-level problem of increasing the supply side of business, helping brands increase campaign reach in a hugely fragmented marketplace, with cost effectiveness, being an added plus

We bring together large, untapped audiences on cable and regional satellite channels and help your brand reach out to them through culturally and linguistically nuanced communication. We enable your brand’s advertising to garner a wide reach into multiple demographies, across regional preferences and open up a vast, hitherto untapped audience, in an appealing and cost effective manner. Our robust technology ensures that for the first time in India, there is transparency, accountability, and measurability for advertisers to seamlessly run campaigns on local cable and niche regional satellite channels.

Pick relevant markets that are covered by over 450 local cable and regional satellite channels. Our network reaches the vast expanses of India, covers all 29 states of the country, reaching out to over 90 million households and 470 million plus viewers.

How we do it

At the heart of the technology is the ‘SureWaves Media Grid’ – A cloud hosted platform that allows access to multiple TV channels, filter them based on geography and genre, check on available inventories, and place standard commercials as well as highly engaging banner ads. SureWaves Media Grid works in conjunction with edge devices called ‘SureWaves MediaStation’ that reside in respective TV channel studios or cable-head ends and perform seamless insertion of ads during scheduled commercial breaks.

SureWaves’ patented technology uses a centralized delivery and scheduling mechanism to air the adverts within the same time bands in multiple TV channels and provides telecast reports in real-time for each of the spots across all channels with time stamps and the ways and means to further analyse the effectiveness of the campaigns. SureWaves Technology goes a step further to allow live viewing of the channels on the SureWaves Spot TV Network and maintains video archival of commercial breaks to enable effective monitoring by 3rd party agencies.

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