To further explore exciting breakthroughs in ‘Diversity Marketing’, SureWaves organized a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.
The session saw top marketing minds from the FMCG sector -Ajay Dang- Vice President Marketing (Home Care), Godrej Consumer Products ; Anuradha Aggarwal – Chief Marketing Officer, Marico; Anuradha Paraskar – President – Marketing & Group Brand, Piramal Group ; Manashi Guha- Vice President – Marketing – Consumer Products Division, Loreal India; Parag Desai- Executive Director, Wagh Bakri Tea and Shivangi Gupta- Director, Midas Care; who shared their perspectives on how ‘Diversity Marketing’ can propel the next level of growth for the FMCG industry. Ms. Vanita Keswani, CEO, Madison Media Sigma was the moderator of the event.
SureWaves in partnership with Exchange4media organized a Power Breakfast roundtable on ‘Diversity Marketing – The BSFI Marketer’s Challenge’ on June 4th 2015 in Mumbai. The panelists were major BFSI marketers, Abhijit Shah – Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC, Braj Kishore- Head- Brand & Corporate Communication, SBI Life Insurance, Meera Haridas- Assistant General Manager- Marketing & Corporate Communication, Bank of Baroda, Pradeep Pandey- CMO, Future Generali India Life Insurance, R. Balaji- Vice President- Marketing & Strategy Mahindra Finance, Sevantika Bhandari- Senior VP & Head Marketing – DHFL, and Tamanna Khanna- Head – Marketing, IndiaFirst Life Insurance. The discussion focused on understanding the extreme diversity in the Indian market due to the varied cultural and socio-economic nuances along with the average Indian consumer’s individual preferences and can it be effectively addressed by a brands marketing strategy.
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The Delhi edition of the Diversity Marketing Power Breakfast was held on 19th August 2015 in New Delhi. The session was moderated by industry veteran, Vikram Sakhuja, whose throughout his illustrious career has handled brands across varying sectors, thus enabling deep insights on the facets of Diversity Marketing. The panel included top marketing minds from the e-commerce sector- Animesh Kumar, Head of Marketing, Yatra; Prabhakar Tiwari – CMO, PayU; Naveen Kukreja – Group CMO (Policybazaar.com) & Managing Director (Paisabazaar.com); Saurabh Srivastava, Chief – Marketing Officer, MobiKwik; Manisha Rana – Marketing Head, Magicbricks.com; Paroma Sen – Marketing Head, NDTV Ethnic (IndianRoots.com) and Priyanka Chugh, Senior Manager, Content and Marketing, YepMe; who shared their perspectives on challenges like rapidly changing media, consumer acquisition, extreme diversity of the customer.
SureWaves in association with Exchange4media organized a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for E-Commerce in India’ as a platform for thought leadership on August, 12, 2015 in Bangalore. The session saw top marketing minds from the e-commerce sector – Kaushik Tiwari, Vice President Marketing & Communication at Bharat Matrimony; Kavita Chowkimane, GM, Marketing, Portea Medical; Jidesh Haridas, Head of Marketing and Sales at CapriCoast.com; Vineet Sehgal, Chief Marketing Officer, Quikr; Pallavi Chopra – Head of Marketing at redBus.in; Anshul Khandelwal, VP, Marketing at Bluestone and Vatsala Kothari, Brand Evangelist, Zivame; who shared their perspectives on how ‘Diversity Marketing’ can propel explosive growth for the E-commerce industry. Moderating the discussion was industry veteran, Anita Nayyar, CEO India & South Asia at Havas Media.
The roundtable discussion highlighted the marketing challenges faces by the E-Commerce sector and what are the key communication/marketing mediums they use to engage their vast and diverse consumer base. The session also focused on how the attempt to address local needs of consumers within a diverse, segmented TG, has led to various marketing innovations from the e-commerce sector.